The musical atmosphere has indeed been completely redesigned

McDonalds version "lounge". It is the new initiative of the fast-food chain, which joins the CQFD competition organised by "Les inrockuptibles" for seven years. Intended to promote young talent of the French scene, "Those that must be discovered", the competition was relayed since early November in some 1,200 restaurants in the chain. Specifically, customers can listen and download through their McDo WiFi Portal each week selected artists (one per region) by the journalists of the magazine. They can also participate in the votes for 60 groups semi-finalists, and then the last 20 remaining in the race, among which the jury of the "shareholders" (professionals and journalists) will choose the winners of the 2010 Edition, the end of next September. The winners are offered a recording session in a New York studio with the financial support of McDonalds.

This mixture of genres, combining the patronage to the commercial interest of the chain, aims to increase the attendance of its restaurants during off-peak hours. In other words, out McDonald's strict role of "fast food", useful but little rewarding to have access to places of socialization, decompression sas between the Office and home. A function traditionally vested in cafes or bars and Starbucks has recently renewed.

To want customers return more often, McDo step only for eating but for a good time, what better music vector Mode of expression universal if it is, even more than the sport, it lends itself to endless segmentation and adaptations of genera, as long as there are styles of clients. It is motivating interactive agency Duke to provide the partnership with the "shareholders", the reference of the musical "news" and a magazine whose readership a majority of less than thirty years, one thing in common with McDonalds. For Cyril Bergère, who flew the Duke project, teaches, who had been a pioneer in France in offering its clients the connection Internet free and unlimited as early as 2003, had to go further. "It has become the minimum of what customers can expect," he said. As to restore other channels (including Quick) is associated with music download forms.

Agreement with Deezer

Sponsorship of CQFD, is thus extended network McDonalds Wi - Fi offers. The sign is already an impressive score of 6 million connections per year, said Nawfal Trabelsi, Vice President of marketing and communication of the French subsidiary, which seeks to "enrich the experience of customers in restaurants.The musical atmosphere has indeed been completely redesigned. Exit the partnership with NRJ, for several years, providing compilations McDo, different according to the days of the week and time slices. Sign for platform of streaming Deezer to propose several musical styles of (7 so far), regularly updated, actual baskets of securities in which franchisees piochent to establish their music programming and create a "his" own the restaurant. By connecting to the portal, customers identify titles that pass and can, if they wish, integrate them into their own playlist Deezer. The new McDonalds portal offers finally several information of proximity on the immediate environment of the restaurants - rooms and timetables to cinema in particular. At these local info will be added quickly strips ads and other bonus films. McDonalds will be exclusive of those of "Avatar", next in James Cameron's 3-d sci-fi film, whose world, highly anticipated output is scheduled on 18 December.