For some, the current economic crisis could pass for a sound wave in a bathtub, compared to the storm that prepares. It is at least the situation facing the position, beset by a profound transformation. The year 2009 announced already difficult: express parcels activity is thus a decline of 5 of the volume on the first five months of the year, like mail, whose turnover moves in addition to 6.5. In total, the postal operator should nevertheless identify "a significantly positive outcome" in 2009, reassures Jean-Paul Bailly, its President.
But then if more perilous announcement yet, especially for the e-mail activity, which represents 50 of the revenue. According to our information, the table position now, as all of the companies in the sector, on a fall of 30 of the volumes of letters distributed by 2015. This represents 5 every year, against 1 from 2001 to 2007 and then that the most pessimistic provided 3 for the years to come. No effect of the crisis in this phenomenon, but before any impact of new technologies. "This fall is structural, Internet addresses all our market segments, the mail business (invoices, contract) than between individuals, through direct marketing and the press", explained recently Jean-Paul Bailly.
The public group refuses any catastrophic speech. "Mail still has a future." "We are not the France coal industry," insists Jean-Paul Bailly. The branch will therefore present Monday to the Board of Directors provides a strategic plan to meet this new group.
According to our information, this new industrial project is based on three pillars. First the search for new resources: the Group hoped would regain a third of the turnover lost through new activities. This could go through new commercial offers, to the address of SMEs, only 2 currently start in direct marketing operations. With the opening of markets in Europe, the Group also heard out hexagonal borders. Some market segments would be targeted (upstream of the mail, the flyer distribution and management of databases) in Europe from the East and in the Iberian Peninsula, where the consumption of mail continues to increase.
Isn't social
Second pillar: improving productivity. The shift has already begun, with the Cap letter quality plan, which has committed EUR 3.4 billion to modernize the production tool. Suite should concern the 180.000 postal workers of the group. No social plan is planned, but departures replacements should be revised downward the rate of two-thirds reached in 2008. As of 2009, an ambitious goal for a replacement five has been given and subsequently should remain in the high range. In total, 6,000 to 8,000 retirements are expected per year by 2015 in the mail.
Third axis, the postal operator wants to tackle its cost structure. A savings plan an amount that could near the billion euros is expected to modernize all support functions and administrative.
Post expects its directors give Monday the green light to launch the application of this new strategic plan. Management does not want to lose time: a long planned meeting date bringing together the 100 main mail managers to be held on Wednesday, and could provide an opportunity for a first working session.
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