It is not the journalists who are a hundred

Nine months after your arrival to the Presidency of RTL, what first review take you

Upon arriving, I had identified, with RTL management team, four main topics: the hearing and the leadership of the station, profitability, digitisation and the diversification. Nine months after the initial objectives have been met. For the hearing, the last wave of Médiamétrie figures are very positive. RTL strengthens and it is the first time in two years, that our hearing is in progress. The gap is growing by 20 with the number two France Inter, Editor's note. We have strengthened our public women and CSP . In Ile-de-France, as at the national level, RTL still widening the gap with an advance of 231.000 placements on second radio listeners, or an increase of 74 on the wave. I draw two findings. First, the contract of confidence is maintained with the listener and, then, the news that we have put in place, such as Christophe Hondelatte, Bixente Lizarazu, or even the debate between Jean-Michel Aphatie and Alain Duhamel, in the morning, walk well.

What are the main lines of the grid for the next term

We want to consolidate all our strengths, beginning with the early morning. This does not mean that we will be absent from the "mercato", but within reasonable limits. I do not have the obsession to put my foot on the RTL grid, but I have to have the best grid place. Our grid is now where it should be, offering a good mix between information and entertainment.

What were the results of RTL in 2009

Advertising revenues from our three antennas RTL, RTL2 and Fun Radio, Editor's note declined from 7.8 in 2009, while those of radio market are folded 8.9. Early last year, the issue of cost-effectiveness arose, in a context of crisis. All radio undertakings have seen their profitability fall. RTL could ultimately happened in red. We launched a savings plan over three years representing 20 million euros in savings per year. He was already successful in 2009 by enabling RTL identify operating income positive EUR 15 million in 2008, it had reached 30 million euros, Editor's note. The plan includes rationalization measures, on the other hand, a plan of voluntary departures on 10 of the population, or only RTL level, 30 people. It is not the journalists, who are a hundred. This plan and the success of RTL will help advance the result of operation in 2010.

At what level are your advertising revenues since the beginning of the year

The beginning of the year is consistent with the forecast. The first quarter recorded a slight increase, 1.5, from the first quarter of 2009, although it remains well below the first quarter of 2008. In April, however, you will find the level of April 2008. We also record a good performance on our musical radio, Fun Radio and RTL2. We therefore feel positive elements in the advertising market, but I do not forecast for the whole of the year 2010.

How do you diversify your sources of income

Advertising represents about 95 of our revenues. We must rebalance our sources of income, even if the advertising will remain our main source. We have identified two opportunities. The first in the pursuit of development in the co-publication of music, books, entertainment. The second in the paris online, especially in sports betting, for which we have signed a partnership with the French games. Poker also, we are discussing with the French games, but our choice is not stopped.

How you interpreted the decision of the Conseil supérieur de l'audiovisuel (CSA) calling on the Government a "strong commitment" on the terrestrial digital radio

It is a good decision. RTL argues, because the question of the economic model of digital radio terrestrial is central, while the calendar is not the most essential. Need to find opportunities for equipment of households and scattering conditions that allow the implementation of this economic model. For the consumer, digital radio is already exists. On the PC, on mobile phones. Thus, for the only pole RTL Radio, it is already 1.3 million downloads on "smartphones". The radio has a future in the digital, because it is already a non-exclusive, and mobile media.

Where are you of your developments on the Internet

We have taken many initiatives since September 2009, with the launch of many sites such as RTL Conso or RTL Astro. Since January, we launched a plan to advance our podcasts. We are behind in this area, but our progress since the beginning of the year is three times greater than that of the market. We have to back a major project, that of the total renewal of the RTL.fr site. This is not because it is already the first Internet site in radio, with 2.3 million visitors per month, it should not evolve. We are a leader with a culture of challenger.