Is no showcases eaten by the pub of home products

Is this the effect of the Visual identity of the place, indigo blue very airline, or the comfort of the deep leather chairs It has all of the "lounge" of airport this new branch of HSBC Premier Street Auber, in the heart of Paris. Illusion maintained by photos large formats around the world that remind us that the British Bank is located in 86 countries. In fact, Centre first opened today by the "big boss", Steven Green, come express London, takes almost the opposite of what is being done in large networks planning of their agencies.

No scheme of sas to the entry that gives banks a small side bunker. Is no showcases eaten by the pub of home products. The Office of the Director, instead of "stashed" all at the bottom of a corridor or on the floor, it is open on the home of the client area. Logical, Pascal Julliard knows that shot they will be on the side of the eight employees responsible for the home, in the same way as client advisors. "The goal is to put the customer at the centre of our work on the day the day while the natural slope of an organization is to function by first taking into account the requirements of the structure, constraints, administrative, computer," he says. Starting from the principle that "the first contact must be human", the automation of the operations does not translate the decrease in the front office staff.

A direct online Advisor

Installed in less than 900 square meters, the Agency has 29 employees for 8,000 clients accounts, "which is not a very high ratio." Here, however, the "wall of money" is: a half-dozen of automata, aligned to resolve its current operations, withdraw or deposit money, a cheque. Can also surf the Internet, coffee (in wheelchair-precisely), leafing through a magazine, go to calm his shots of wire. Even when it is in Paris for business, almost to the raised foot, to hold a meeting in videoconferencing.

Amazingly, this is the number of the direct line Pascal Julliard and his collaborators are to communicate to their clients. HSBC first indeed abandoned system of telephone platform with anonymous interlocutors. Another difference: appointments are not held in the offices, they stand in nine small rooms provided for this purpose. The guarantee of not being bothered by unwanted wire blows. The kind of attention that is usually reserved for the best customers a Agency. Auber, everyone is right. To be at the level, all the staff has received training by Attitude, the relationship specialist Luxury client, which works with the big names in luxury.

With this new concept (there is only an agency comparable to London, from Holborn Circus), HSBC completes to formalise the VIP treatment reserved for its clientele top of range. If the test is conclusive, it will be declined in the first network. The internationalization of the network, with, above all, the establishment of a common to the whole computer subsidiaries, is the main point. Free transfers between accounts, single telephone number to contact a Counsellor HSBC first twenty-four hours a day around the world, provision of 1,000 dollars without loss of his payment card, opening a account in three working days. Well seen to the era of globalization.