This conviction is available in a thousand ways

The world of trade questioned new behaviours, while the purchasing power is stagnant, dictating new arbitrations, the risk to instill the idea of decay related environmental thinking. Effervescence is seen in the trade great incentive to thinking up their settlements. This need for a broader reflection is the origin of the creation of the Institute for the city and trade, November 3, home of the architects of Ile-de-France. An address which is in itself an index followed by runway. The architect Jean-Michel Wilmotte is one of the co-chairs alongside including the Deputy-Mayor of Provins, Christian Jacob, former Minister of SMEs, trade and crafts (2004-2005). Trade players, elected local, researchers and professionals from architecture and urban planning was there alongside to brainstorm new ideas and rethinking the commercial offering, starting with its inclusion in the space. "To be surprise people and give them places where dream", said Jean-Michel Wilmotte, who pleads for outstanding architecture after so many trivial construction. "The developers well understood", provides, "the Bercy 2 shopping centre, built in edge of river Seine by Renzo Piano, was one of the first, in 1990, to innovate taking the extraordinary form of a whale or a balloon, and not a box unmarked.". It tend to iconic places. "This conviction is available in a thousand ways. "Opportunities abound, the reuse of brownfield to the reorganization of the markets." "Can leave large cathedrals of industry of the past century or disused barracks", observed the architect, who is trying to both.

Urban continuity

The Docks 76 operation, delivered to Rouen in the spring, layered three ages, including a building nine, to deliver functional diversity and urban form. "Normally, it would have all shaved", commented Jean-Michel Wilmotte, who sought with Unibail-Rodamco "financial balance and an aesthetic proposal in conservation, with the satisfaction of hooking the best environmental certifications".At Romans-sur-Isère, it installs in 1999 in a barracks of plant under the name marks Avenue stores. In new construction, of such villages of brands draw their attractiveness in the formal and functional innovation. The Calais thus deploys ring above the car park. Diversity now sought to achieve this urban dimension which guarantees sustainability. For Altarea, Wilmotte & Associés poses with offices above the commercial Gallery heart of Orly. Cannes-Ranguin, what are housing on the roof of a Leclerc Centre and adjoining public spaces to "break the box and create a market Street background in the city."In tourist cities, Jean-Michel Wilmotte imagine "modular markets according to the seasons, with canvas villages and warehouses for fold and store;" "the forains markets are to reinvent."The important, according to him, is "restore urban continuities and to avoid commercial areas, and at the time closer to the centres and transport networks.Because the problem of parking is more difficult: "How otherwise mile Dodge cars and more." "All the solutions are to study," provides the architect, who "must be prepared to exceed the glut to consider subsequently".

The end of the zoning and the quest for mixed redefine commercial implementation. Also expert in conversions, Reichen & Robert and Associésmultiplie Agency operations with a predilection for the historic heritage in the downtown. The Vauban Docks, open this fall in le Havre (70,000 m2), designed with ING and Vinci before be taken over by Rodamco and Unibail, then follow the Gallery of the Aubette chipped in the heart of the historic islet of the place Kleber in Strasbourg. Tomorrow, the Agency engrafted to Mercialys-Casino a contemporary arms on the poetic passage Pommeraye in Nantes. As many transactions difficult but guaranteed by the location. The door young operation performed in Mulhouse in 2008 for Altarea (30,000 m2) represents a more risky bet. "At the articulation of three paradoxical components of the city, the Tower of Europe, the historical centre and tramway, achieving combines three scales and three practices to extend downtown business loops", summarizes Bernard Reichen. Sheltered under a huge canopy, the Gallery captured the base of the tower to win the modern neighbourhoods "in a great contemporary gesture accompanying the tram by its nameplate and kinetic logic."

Bet of the same nature in Reims, where Vinci associated with Schuller Group anticipates the diversion of the A4 motorway to the bridge of Vesle (60,000 m2) operation South of the road, next to the historic city. Requalified in urban boulevard in the Reims 2020 project, the motorway route brings the city after the have bleeding, and program draws a new place of centrality at the entrance to the suburbs. "Major equipment scattered on the spot, comedy (nationally), workshop (associated with experimental room) and stage, will be put into relationship through a pedestrian district coupling parity shopping centre and accommodation-hotels, explains Jean-Michel Jacquet, Coordinator architect." The landscape dimension will be supported by the roof vegetated commercial gallery, whose shape will accompany called green casting to replace the highway. "Involved in this type of operation, architect Jean-Paul Viguier says that"trade is a structuring data of urban planning and not a result. "For implanted Carré Sénart (65,000 m2) in open field, he knows from experience that a centre of business and leisure can be the engine of the city. Opened in 2002 and reported a 36 metre high wind, Carré Sénart does désemplit not with 14 million visitors a year, "including a half is that walking for pleasure".His Manager, Unibail-Rodamco owner, says save no decrease in turnover despite the crisis, of 130 shops, a crossroads sign and a mutiplexe 16 rooms Gaumont, the busiest of France. The tram, waiting between the square and the railway station of Lieusaint, should strengthen its attractiveness in the more informal new town of Ile-de-France.

Power of attraction

Of this success, the champion European commercial real estate is distributed with Jean-Paul Viguier on Confluence, the new district of Lyon in construction South of Perrache, on the industrial wasteland of the peninsula. The "recreation and commercial pole" - some 60,000 m2actuellement starts - took over of the Museum of the Confluences, project bogged the General Council, as a locomotive of the development. "He had to give a strong signal to future investors and initiate the movement", note Gérard Collomb, Senator-Mayor and President of Grand Lyon. Representing a set of approximately EUR 300 million, Unibail-Rodamco project has already succeeded in founding role advocated by the architect. "Trade generates streams on which everyone wants to move", he said. "Square-Sénart began by the generosity of its spaces in natural light, with spaces in the open air and views on the outside, explains Jean-Paul Viguier, when Confluence has its pavilions on a public mail, in continuity of highways and from a large cloud cover made from polymerized canvas bags, just as was the tile of les Halles in Paris.".Open and covered future pole will be developed to be crossed by the line Lyon - Saint-Etienne, with trains in view behind glass walls! So, Jean-Paul Viguier does not wish to go to a specialist in an area too with certainty. "It rather to explore new forms to support the commercial function in its role of urban catalyst."From ambient conservatism, he claims out of the American archetype and the worn-out and introverted of the commercial Gallery model. Diversity is the first loophole found to reconnect with the pleasure and create the meeting. Recreation is now associated with trade, Jean-Paul Viguier turns to sports forums to imagine "friends stages" through the French bid for Euro 2016. "Introduce businesses, and other activities would be an opportunity to pacify them and open the city to make structural equipment of the future, he suggests, but likely PPP public-private partnerships, Editor's note procedure may confine in the monofonctionnalité, by simplification.".Seasonal changes, various associations or recycling, trade by the architecture has not finished to surprise.