New free dailies in Paris projects generate unexpected alliances. According to our information, the Group world and Vincent Bolloré entered the principle of a partnership to 50-50 for the launch of a free newspaper in the morning in the capital. While the world is working for months on a project with strong local anchoring, the idea is to associate the breton businessman to its implementation and its funding. If the new log was started, the world will be the Publisher and the printer while Vincent Bolloré, which was launched in June in the free "Direct evening" in 13 French cities, will have the upper hand on the advertising Board and logistics.
The objective of this alliance is clear: it is to counter the project of free daily in the evening of the Figaro, for which the advanced negotiations are underway with the M6 group. On this point, the world and Vincent Bolloré is are discovered and chemistry. Determined to enter the market of the free press, the world was looking for partners to finance this venture, whose cost was estimated at the beginning of the year by the Chair of the Executive Board, Jean-Marie Colombani, EUR 25 million over four years, with a random profitability. Meanwhile, Vincent Bolloré feared that the arrival of a second free evening jeopardizing prospects already very distant seven years! "Direct night" profitability and was looking for a counterattack.
In reality, behind the war of the free in Paris, a battle in the far more important issues plays also. Namely the future of the free dailies of the network city more launched by regional daily press pay in five cities Marseille, Lyon, Lille, Bordeaux and Montpellier to retaliate to the arrival of "metro" and "20 minutes" in the province. By launching their free in the capital, and the world that Le Figaro Kehoe as Parisian bridgehead which lacks the city network more to collect national advertising, and therefore have a chance to be profitable.
Tough competition
Today, each of the two publishers seeks therefore to convince the city network partners more to join his project. Which join the voice of Northern Lille, southwest to Bordeaux, the Republican is in Lyon "The concept and the"business plan"will be decisive in our choice", indicates a player. At Montpellier, on the other hand, the issue is resolved as of noon, operator of the free "Montpellier Plus" newspaper group, is held by the world. Finally is the case of "Marseille Plus" launched early 2002 by "La Provence", a title of Hachette Filipacchi Media (HFM). While acknowledging a link with the world, including Lagardère, parent company of HFM, holds 17,27 of the capital, indicates in HFM "priority is to avoid the implosion of the city network more". After trying, unsuccessfully, to bring together the world and Le Figaro in a common project, HFM has at least given an operational role in the network city more. "Our only problem is combining"Marseille Plus"network," it said.
The world believes it assets to convince operators of PQR. But the competition will be tough. In addition to Le Figaro, "20 Minutes" also seeks to rally to its network members of city more. Their choice will all be decisive case. And he was not sure that once it is rendered, Le Figaro and Le Monde are always, both, ready to launch a free Paris.
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